We asked some of the exhibitors who know best …
Space at AgriScot doesn’t come easy. Every year, a waiting list forms of exhibitors hoping to secure a stand, while those already committed, guard their spots fiercely. That kind of demand speaks volumes. So, what makes AgriScot so unmissable?
These long-term exhibitors reveal the business, the stories and the relationships that keep them coming back – and why they’ll never give up their space.
The event that keeps on giving
When Trioliet first decided to exhibit at AgriScot, the pitch was simple. An indoor show, at the right time of year, with guaranteed access to the country’s farming community. Years later, the results demonstrate it made the right call.
Trioliet is a total supplier of premium feeding technology. Every day thousands of cows all over the world are fed with its machines. With a 75-year history and family legacy, the Dutch company understands the value of long-term relationships, which is exactly why AgriScot has earned its place as their most productive event in the UK.
“As shows go, we generate more enquiries per day at AgriScot than we do at any other show UK-wide,” reveals Jamie Brett, Area Manager for UK North. It’s a bold claim, but one backed by meticulous record-keeping that tracks every enquiry from initial conversation to final sale.
The results speak for themselves. “Usually, we will receive an order for a machine at the show which in itself makes it worthwhile going but it’s what happens after that continues to surprise us about AgriScot,” Jamie explains. “Every time we receive an order, we check the list to see if the enquiry was taken at an event. We find, sometimes, it may be from an AgriScot event two or even three years previous.”
This is testament to the quality of connections made at the one-day event at Ingliston. The relationships built on the stand, the detailed conversations about farm-specific needs, the trust established face-to-face – these are investments that pay dividends long after the show halls empty.
“Location has played its part too. Securing the same stand position year after year means our past, current and future customers know where to find us and make a point of stopping to speak. In a busy show environment, that familiarity is gold dust. Farmers plan their route, know where to find us, and the conversation picks up where it left off last year.
“It has grown through the years from an event to see and show livestock and machinery to now also being a business focused show,” Jamie observes. “This evolution means the footfall arriving at your stand is well informed, focused, and ready to talk business. It’s such a good opportunity to display our products to potential customers and build that relationship face to face. These aren’t casual browsers killing time – they’re serious buyers who’ve carved out precious hours from their working week.”
Trioliet’s strategy is practical and built on experience: “We keep our stand design simple but effective and make sure we have sufficient staff for the busy periods, and they must know their product inside out.” The intensity of those core hours demands preparation, but the rewards justify it.
“We have become more efficient, knowing the busiest times and what customers want to know, so we are better set up to make sure we can give attendees the best experience,” Jamie reflects.
It’s this combination of immediate results and long-term relationship building that keeps Trioliet returning year after year – and why AgriScot remains unmatched in their exhibition calendar.
Investing in an event that delivers
Warrendale Wagyu has been exhibiting at AgriScot for years, but it wanted to demonstrate further commitment to the event. As a result, the business became the event’s official registration sponsor this year.
It’s a strategic investment and not just about visibility. Warrendale is a fully integrated supply chain, which encompasses dairy producers through to finishers. That is what makes AgriScot, with its dairy origins and the renewed focus on beef, a really important place to be.
Warrendale is recruiting partners in a global supply chain and choosing to do so at AgriScot, knowing that’s where it will find the progressive, top-quality farmers its model needs.
Established in 2017, Warrendale Wagyu is a beef business working in partnership with producers, rearers, growers, finishers and processors to supply great tasting, quality beef direct to consumers, as well as to retailers and restaurants.
“AgriScot is one of the highlights in our calendar, it’s a tremendous event, so well organised and very highly attended. We always get a lot out of it, but more importantly we know that farmers and other industry professionals do too,” explains Jamie Brownrigg, Production Director at Warrendale.
“There is an atmosphere at AgriScot that you don’t experience at other events. It might be the time of year that gives its appeal to farmers looking to do business, or a combination of different factors, but it certainly provides a buzz to the day and makes it enjoyable for visitors and exhibitors alike.”
With recent success including becoming the exclusive supplier of meat for Burger King’s new Wagyu Burger, Warrendale doesn’t underestimate the importance of building new connections and fostering existing ones through exhibiting at events like AgriScot.
“We have over 1,000 farmers across the UK producing our Wagyu beef, but to continue growing our network and telling our story it’s important that we get in front of people and explain what makes Warrendale revolutionary.
“It’s difficult to fully demonstrate our integrated model through digital marketing, but coming along to AgriScot offers us the opportunity to take some cattle along and showcase the breed and brand to farmers, in person.”
As well as sponsoring the registration process which helps to keep tickets and parking free for attendees, Warrendale is also donating a steak box as part of a giveaway for those who register early. One lucky AgriScot registrant will receive a large Wagyu steak box worth £180. For Warrendale, AgriScot isn’t just another event in the calendar, it’s where meaningful partnerships begin.
Feeding success through conversations
For East Coast Viners, customer relationships have been decades in the making when it comes to AgriScot.
The family-owned livestock nutrition company based near Stonehaven in Aberdeenshire has been attending for the 10 years Ruminant Nutritionist Joanne Hay has worked there, and longer.
“It’s a show that we’ve always really enjoyed as a team. We started coming back when it was predominantly a dairy show but as its expanded over the years to attract farmers from all livestock sectors, it’s amazing how many people you see in one day. We see such a wide variety of customers with it being Edinburgh-based; they come from the Central Belt, across from the West, as well as down from the North-East, and there’s many we’ll welcome onto the stand year on year. That’s what makes it so brilliant. Our business is built on relationships and being able to catch up with so many customers in person makes AgriScot a special event. There’s always such a buzz.”
East Coast Viners has been providing beef, sheep, dairy and poultry feed from its mill at Drumlithie for over 40 years. It sources most of its grain from farms within 30 miles of the mill, producing compound feeds tailored to the different needs of farms across Scotland. The advisory team are all qualified livestock nutritionists as well as being largely farmers themselves.
The nutrition team also enjoy AgriScot as a chance to catch up with many of their suppliers, including those of minerals, molasses and feed bins, as it is one of the few times in the year they meet socially. As well as getting the latest updates from their suppliers, each of the team are encouraged to attend at least one of the seminars over the course of the day to see different industry points of view, whether it’s innovation, politics or business developments.
“It’s definitely the most business-orientated show we go to, and we get a huge amount from it on many levels,” says Joanne. “It’s the conversations you have around the stands, hearing what’s going on across the sector; all while meeting so many interesting people and making contacts from different parts of the industry, not just our customers and suppliers.”
With forage shortages this year, the East Coast Viners team anticipate most conversations will centre on maximising winter feeding with home-grown products already on farm, including treating straw and grain.
“At this time of year customers are looking at winter feeding, and the weeks after AgriScot are always busy with requests for silage analysis, making up rations and looking at costings for feed plans. With silage stocks low this year, many farmers are looking to see how they can make the make the most of utilising on-farm grain or straw by balancing these with mineral and protein supplements to get the best nutrition over the winter months and keep silage for when it’s most needed in the spring. We have already been busy focusing on this in recent weeks so it will certainly be a hot topic of conversation.”
More than 230 exhibitors will be at AgriScot on Wednesday 19 November 2025.
“We are really looking forward to another packed event at AgriScot in November,” said John MacInnes, who manages the exhibitor applications and trade stands. “The mix of exhibitors is what makes AgriScot such a success and seeing so many return year on year is testament to the importance of this event to the sector.”
With a broad range of exhibitors, from health care to machinery, ag tech to advisory, sheep and beef demonstrations in the ring, and a lively programme of seminars including AHDB’s Grain Market Outlook, the event has plenty to offer every type of farming enterprise, adds John.
“It’s a chance to meet face-to-face and take advantage of the huge range of expertise on offer as well as to network and build relationships, all under one roof.”
